Apparently it's throwback week here on the blog (what up, Hard Candy) because today's post is all about the relaunch of the John Frieda Beach Blonde Collection. Some of you may remember Ocean Waves, a cult classic salt spray that was discontinued years ago. After it was discontinued, bottles were selling on eBay for upwards of $100 and many fans petitioned the brand to bring the spray back. Well, John Frieda listened and they've brought back a newly reformulated version of the spray, plus 3 additional products to keep your hair looking beachy all year long.
Beach Blonde Cool Dip Purifying Shampoo
($10.99 CAD) is a lightweight shampoo infused with mint and seaweed extracts. The mint helps to clarify hair by removing dirt and excess products while the seaweed formula adds a bit of texture, prepping your hair for a tousled look. I love the smell and don't find this shampoo harsh on my bleached hair. However, I don't use it everyday as you know I alternate with purple shampoo/conditioner.
Beach Blonde Smooth Seas Detangling Conditioner ($10.99 CAD) is the companion conditioner to the Cool Dip Shampoo. It has the same minty fresh scent and is infused with omega-rich Kukui Oil to nourish hair and refresh the scalp.
Beach Blonde Kelp Help Deep Conditioning Masque
($10.99 CAD) has been my savior deep conditioning treatment, especially as my hair has taken quite a beating due to many rounds of bleach. It's formulated with a blend of Sea Kelp and Monoi Oil which are supposed to quench damaged hair fibres from root to tip for silky-suppleness and healthy-looking shine. I use it on the ends of my hair a few times a week in place of the Smooth Seas Conditioner.
And last but not least, the product return that everyone has been looking forward to: Beach Blonde Sea Waves Salt Spray
($10.99 CAD). It has a bit of a different name now but the essence of the spray is the same... especially the iconic coconut scent which never fails to remind me of summer. I have tried a lot of salt sprays (just a few examples here, here, and here) and I do really like this one. It adds some nice texture and doesn't leave hair feeling matted plus I am obsessed with this fragrance. I could seriously just bathe myself in it...
P.S. Don't let the name confuse you -- you definitely don't need to be a blonde to use these products!