The Medium shades are quite pigmented as you can see from the swatches below. While not particularly unique colours, I think they make for good basics if you don't already have a go-to pink, berry, red, or nude.
L-R: Pink-Medium, Berry-Medium, Red-Medium, Nude-Medium
Where the Butter Kiss Lipstick line really shines, however, is the formula. Made with shea butter, coconut butter, and vitamin E, these lipsticks are super creamy and hydrating. On the lips, it feels like you're wearing lip balm but you get the pigmentation of a lipstick -- especially with the Medium shades. With a suggested retail price of $9.49 CAD, the cost is certainly reasonable for the quality and I bet these will go on sale sometimes too.